The lingerie designer has a passion for desirable undies! Aliza, the daughter of legendary lingerie designer Janet Reger, is the creative force behind the luxury label today. Princess Diana bought her wedding trousseau from Janet Reger. The Reger by Janet Reger range at Debenhams is now in its 15th year, and the Always Aliza collection with JD Williams is the first under her own name.//find out more
The lingerie market is benefitting from a shift in the fashion industry, which is seeing high street retailers take the plunge into bridalwear.
Consumers can now buy their wedding dress from stores such as Dorothy Perkins, Lipsy, Topshop and Whistles, which have all launched bridal collections this year. And while many lingerie brands aren’t targeting these specific retailers, they are predicting a lift in sales, driven by this trend.//find out more