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Marie Helvin to launch Always Aliza on the cover of You Magazine

To celebrate the launch of the Always Aliza collection with JD Williams, supermodel, Marie Helvin appears on the cover of You Magazine in pieces from the first collection.

Speaking of the collaboration Marie said: “I am thrilled to be modelling the debut collection of Always Aliza. Janet Reger was such an iconic brand throughout my modelling career and it feels great to now be modelling her daughter’s range for JD Williams almost forty years on.”

The underwear is specifically for the 50+ range, designed to fit and flatter in all the right places. The fabulous-over-50s are so often overlooked in high-street fashion and lingerie, the Always Aliza range aims to bring beautiful lingerie to women of all ages, shapes and sizes

Marie Helvin first modelled with Janet Reger as a young woman. Shot by the legendary David Bailey, who went on to become her husband a young Marie Helvin poses wearing a Janet Reger Couture silk nightdress for Vogue April 1976

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